Biggest Challenge That Will Face Hass Avocado Farmers
The second day of the IX World Avocado again saw many interesting speakers take to the various stages and the sessions were very well attended, as were the trade show stands.
As well as sessions on post harvest monitoring and increasing shelf-life, water use and the effective pruning of trees, there were sessions on Marketing avocados in markets around the world.
Speakers gave examples of the marketing campaigns in the US where specific groups and big events such as the Superbowl and national holidays are targeted. It was also interesting to hear how various competing suppliers, Avocados from Mexico, the Californian Avocado Commission and Avocados from Peru are willing to work together to promote the category and grow consumption. They all agree that the biggest problem facing the avocado sector in coming years will be supply, not demand.
Several big US retailers also shared experiences in encouraging consumer demand for the fruit.
There was a session on marketing avocados in China, a market with huge potential but also very high quality demands. One retailer is planning a promotion for the Chinese Singles day on 11th November and hopes to achieve sales of 600,000 avocados in one day.
Europe is the second biggest market for avocados behind the US and still has huge room for growth, but avocados, as the celebrity of the produce aisle, receive positive coverage in the national press, an unusual thing for a fruit, but it also quick to draw bad press especially in these days of social media.
Colombia and African countries like Kenya were discussed as emerging markets which have the potential to substantially increase production in the coming years.
Hits: 665https://farmerstrend.co.ke/biggest-challenge-that-will-face-hass-avocado-farmers/https://i1.wp.com/farmerstrend.co.ke/wp-content/uploads/2019/10/hass-avocado-market.jpg?fit=460%2C306&ssl=1https://i1.wp.com/farmerstrend.co.ke/wp-content/uploads/2019/10/hass-avocado-market.jpg?resize=150%2C150&ssl=1#TrendingAvocado FarmingFruitsThe second day of the IX World Avocado again saw many interesting speakers take to the various stages and the sessions were very well attended, as were the trade show stands. As well as sessions on post harvest monitoring and increasing shelf-life, water use and the effective pruning of trees,...#FarmersTrendJohn Bujufarmerstrend@gmail.comAdministratorI am a web enthusiast, writer and blogger. I always strive to be passionate about my work. I started my work at the beginning of 2013 by engaging myself with detail reading and exchanging information regarding farming with others. Since then things and times have changed, but one thing remains the same and that is my passion for helping and educating Kenyan farmers, building a successful blog and delivering quality content to the readers. The particular interests that brought me in the world of blogging are gardening, farming and livestock.Farmers#Trend