Looking at the Retail sector in Kenya we can see a marked shift in the buying capacity from the urban to the rural. With the introduction of technology in the rural areas, and the increased connectivity it brings, the audience has begun to seek out better options when it comes to the choices they are making.

No longer is it a market where you buy only that which you have access to, now customers in tier 2 and 3 cities can choose from multiple products, thanks to Copia.co.ke e-commerce application that has also seen penetration of the rural economy.

The development of Customisation and Distribution Centres has helped smoothen out the process of delivery. Such developments along with options like Cash on Delivery, help’s predict that the immediate future of the Copia’s e-commerce sector lies primarily in the rural sector.

Copia

Make no mistake about it, Copia’s e-commerce market is growing. It is a demonstration that Kenya has effectively joined the global online train. Many reasons account for this chief of which is the increasing access to technology. Mobile telecoms access and affordable internet, for instance, has seen exponential growth on the country in recent years and Copia Kenya is among the leading on the log.

Kenya ranks among the highest in e-commerce growth in Africa. With anticipated increase in the deployment of broadband across the nation, e-commerce in Kenya is expected to outstrip expectation.

Aspirational lifestyle growth in rural Kenya

The Copia e-commerce industry has seen a sudden rise in the recent past on rural Kenya. While one of the primary reasons for that is the increased availability of information via the internet, there are several other factors which also need to be taken into account. The multiple sources of income for those residing in rural areas, is one of the primary factors.

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Diversifying from the traditional agricultural activities, the rural population moving slowly towards non-agricultural sources of income has led to greater revenue generation for the Retail industry. With an increase in the number of nuclear families, there has been an increase in spending power.

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