SWOT analysis for dairy production and marketing in Kenya

Because various aspects of the dairy value chain have been the subject of numerous other studies and

analysis over the past decade, a preliminary SWOT analysis was carried out in consultation with various dairy sector experts to determine the most critical gaps and constraints within the value chain and to identify areas where further data collection, research, and analysis were needed to prioritize interventions.

Based on this SWOT analysis below, field surveys, focus group discussions (FGDs), and key informant interviews were carried out to update outdated information, validate secondary sources, and particularly to obtain primary information.


  • Low unit cost of production
  • Favorable production conditions
  • High farm income margins
  • Dairy animals are household assets
  • High supply potential with increasing investment in production and trading
  • Availability of dairy herd/breeding stock
  • Established private and public vet services delivery system
  • Large installed processing capacity


  • Limited knowledge/technical know-how among farmers and services providers
  • Inadequate supply of inputs
  • Poor condition of roads and erratic power supply
  • High cost of capital investment
  • Poor access to support services
  • High cost of labor, and low labor productivity
  • Highly perishable products due to limited preservation and processing
  • Low adoption of technologies and innovation
  • Inadequate regulation and/or weak enforcement of regulations
  • Ineffective and inefficient knowledge, information, communication systems
  • Inadequate diagnostics laboratories and equipment
  • Weak capacity for market research
  • Limited facilities for and inefficient milk collection


  • Expanding domestic and regional markets
  • Major potential to increase milk yields
  • Improvements in milk handling technology
  • Extension services
  • Fodder production
  • Expansion to non-traditional and peri-urban production areas
  • Employment opportunities, especially for the youth
  • Large installed and new feed processing capacity
  • Strong production research system
  • Expanding financial, technical services
  • Political support and goodwil
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  • High cost of feed and services
  • Changing climate patterns
  • Inadequate and poor quality inputs
  • Poor quality and unsafe milk
  • Increasingly scarce land
  • Diseases & pests
  • Increasing competition from EAC and developed country imports
  • Stringent food safety regulations
  • Declining animal genetics
  • Environmental concerns
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