Can digitization bridge the divide between youth and agriculture?

The average age of an African farmer is between 45 and 60 years. Even though the farmers are attached to their traditions and quite reluctant to change, they are not immune to the technology revolution.

Just like the banking industry where mobile money technologies have become pervasive despite the old banking system, agriculture must follow suit. Digital innovations and the use of Information and Communication Technologies (ICTs) will prove essential to unlocking Africa’s agri-business and bridge the rural divide. This will help smallholder and family farmers, fishers, pastoralists, and forest-dwellers.

According to the World Bank’s report “Growing Africa: Unlocking the Potential of Agribusiness”, Africa’s farmers and agribusinesses could create a trillion-dollar food market by 2030 if they can expand their access to more capital, increased access to electricity, better technology, and irrigated land, among other things.

The agribusiness logistics sector is essential to agricultural transformation through value-chain development. ICT will be pivotal to provide efficient agribusiness logistics and to link producers and final consumers almost instantaneously. The emerging Agriculture Technology (AgTech) start-ups have demonstrated this—and in the process, attracted youth to provide best practices, agricultural networking, and linking to finance. However, the AgTechs will need to work closely with experienced organizations in the low and middle-income segment, especially smallholder households, to tailor solutions for the market as demonstrated by MSC.

According to a blog by CGAP on promoting digital financial products among the youth, behavior segmentation and data analytics are critical to understanding the variance between predicted users and actual users of digital products among youth. However, MSC’s blog on digital credit clients cautions that most youth will juggle between lenders. In Kenya for example, the Central Bank (CBK) estimates that over 500,000 people listed on credit reference bureau (CRB) for owing less than USD 2 are youth between 18 to 24 years. They were listed on the CRB after taking a small loan to use it for gambling, after which they lost the bet and failed to pay the amount back.