PRC Signs Deal with Agri Green to Boost Agribusiness in the Country
Wednesday, 21st September, 2016 – Property Reality Company (PRC), one of the leading property firms in Kenya, today signed a deal with Agri Green, that will see it boost its Agribusiness projects as it looks to give Kenyans an opportunity to invest in farming and create employment opportunities.
According to Mr. Gacari, PRC CEO and Chairman, the company’s decision to work with Agri Green was advised by Agri Green’s expertise in Agribusiness, making them the ideal partner for the project.
“We have piloted the agribusiness plots in some of our land, and we have been successful. It is on the basis of this that we enlisted a partner whose expertise is agribusiness. Agri Green brings on board years of experience, knowledge and the technical expertise to ensure that our clients are able to make the maximum profits from their land,” remarked Mr. Gacari.
“Investors will not only own pieces of land, but also this gives them the opportunity to become business owners, employers, and urban farmers,” he continued.
The company was the pioneer in creating value addition to country side plots that were traditionally bought for speculation purposes, a trend that has been so successful that it has been adopted by other property businesses in Kenya.
Speaking at the signing of the agreement, Green Arava’s Country Manager, Mr. Ofir expressed his elation at the unique opportunity that will see more and more Kenyans become urban farmers, through opportunities to invest in Greenhouses within the plots and have them fully managed on their behalf.
“We will adopt the latest farming technology within these plots of land and ensure that investors will gain revenue generation even as the property appreciates. We are delighted to be providing the agronomical support needed for successful harvests,” he said.
The partnership will see Agri Green be responsible for farm management, selection of cash crops to be cultivated, boreholes and storage facilities among other roles. The two partners will also provide market linkages upon harvesting.
Mr. Abraham Muriithi, PRC General Manager concluded by reiterating the strength of the partnership saying, “The demand for fresh produce in the country is increasing, as such for the agronomical support, it is crucial that we work with experts in the field of agribusiness. Through this partnership, our clients can be guaranteed of the highest quality and maximized yield translating to profits for them and a good return on their investment. We are happy to be part of the Agribusiness success stories in Kenya and will continue to innovate around this and other areas to ensure success of all our clients and Kenyans at large”