A new report indicates that millennials (young people aged between 18 and 35) are turning to farming as a side-business, with many striving to turn side-hustles into their main focus through borrowing capital from banks and relatives. The report released yesterday by GeoPoll sampled youths in six African countries: Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania

The study focused on what African millennials think, their aspirations, hopes, affinity, and habits as well as their opinions on leadership, governance and their future in a digital age in the best way that they know how to communicate: using their mobile phones.

“Image and how the youth are perceived is very important. There is an opportunity to instill an entrepreneurial mindset among those in college or working.  As noted in our previous report on spending habits of youth consumers in SSA, there are knowledge gaps among African millennials on areas such as effective saving plans, wise investments and financial management,” states the report.

Agriculture tops ICT, entertainment, online business and logistics as the most popular form of side hustle for millennials in Kenya, Uganda and Tanzania. In West Africa Nigeria & Ghana, the youth are into less conventional sectors than those mostly associated with the youth such as ICT, entertainment and online businesses. In South Africa, Food & Beverage is the more popular side hustle for many youths.


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