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Tapping into Avocado Gold: A Look at Africa’s Economic Potential, Export Trends, and Market Growth Potential

Avocados have been dubbed “green gold” for good reasons. The creamy fruit is a rising superfood, in high demand around the world. Africa is one of the largest producers of avocados, yet exports little of its bounty. That could change under the African Continental Free Trade Area (AfCFTA) agreement. In this blog, we provide an overview of avocado production, export trends, and market growth potential under the AfCFTA.

Africa produces around 1.7 million tonnes of avocados annually, accounting for 20% of global production. Kenya is the largest African producer with 345,000 tons, followed by South Africa and Tanzania. Other major producers include Côte d’Ivoire, Ghana, and Ethiopia. However, the potential is much greater. Avocado trees thrive in Africa’s climate, and production could easily double or triple with improved farming techniques and investments in infrastructure and technology. Currently, the majority of African avocados are destined for domestic markets. Less than 10% of production is exported.

Export Potential

African avocados have huge export potential, especially for European markets where demand is growing exponentially. Currently, Europe relies heavily on imports from Latin America and Israel. But Africa has advantages, including lower labour costs and proximity to European markets. AfCFTA, which eliminates tariffs on 90% of goods traded between members, could be a major catalyst for Africa’s avocado export industry. By reducing trade barriers between African countries, AfCFTA will enable avocado producers to access larger regional markets. Farmers will also benefit from economies of scale, incentivising investments that will boost productivity.

Avocado R&D Initiatives in Africa

Key challenges faced by avocado farmers in Africa

These are just some of the key challenges commonly faced by avocado farmers in Africa. A multifaceted approach that includes improved access to financing, research, technology, infrastructure, and extension services will be needed to help African avocado farmers overcome these obstacles.

Potential solutions to the challenges faced by avocado farmers in Africa

With a comprehensive, multi-stakeholder approach involving the public and private sectors, many of these solutions could be implemented at scale to significantly improve the livelihoods and profits of African avocado farmers.

Market Growth Outlook

The global avocado market is expected to grow at an annual rate of 8% in the coming years. Demand continues to outstrip supply due to avocados’ rising popularity as a superfruit and ingredient in natural cosmetics, snacks, and restaurants. Africa is well positioned to seize more market share, combining competitive advantages, growing production, and trade integration under AfCFTA. With the right investments and policies, Africa’s avocado industry could emerge as an economic growth engine — generating millions of jobs, increasing farmers’ incomes, and transforming the continent into a major player in the global avocado trade. AfCFTA offers a vital framework to realise this avocado gold. The biggest question is whether African governments and businesses will capitalise on this untapped potential.

by Research Desk

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