Kenya Eyes North American Avocado Market as Kakuzi Leads Diversification Push

Kakuzi PLC is urging Kenya’s avocado sector to reduce reliance on Europe by targeting the lucrative U.S. market. Discover how Kenya can tap into America’s growing avocado demand.

Listed agri-producer, Kakuzi PLC has underscored the need to reduce reliance on European markets by diversifying avocado exports to the United States of America.

Addressing the Perishable Logistics Africa 2025 conference at a hotel in Nairobi, Kakuzi PLC, Managing Director, Chris Flowers said both public and private stakeholders in Kenya’s avocado sector should explore high-value new markets in North America and beyond.

Flowers says Kakuzi PLC is already mapping its route to the lucrative North American market to ensure its production, processing, and logistical system readiness if and when market access rights are secured.

“While China and India hold a latent potential, their current demand is still relatively low compared to the European market. As the largest consumer of avocados globally, the North American region must be considered a future target for Kenya’s exports. By working together, public and private sector stakeholders can ensure that Kenyan avocados reach new heights in the global market,” he said.

The USA consumed 1.3 million metric tones of avocados in 2024, compared to 0.9 million metric tonnes in Europe. Over 80% of avocados consumed in the USA were sourced from Mexico.

“As Kenyan avocado production continues to grow, commercial companies must collaborate with Kenyan Government agencies to gain access to this lucrative market. A common strategy, focusing on compliance with regulations, market research, and strategic partnerships, will pave the way for successful market entry,” Flowers said.